Sedona East’s vision is to bring the decorative, free-spirited lifestyle of the American West to women through clothing & accessories.
The SE woman embodies both the laid-back vibe of the West coast and the pragmatism of the East coast. She is intelligent, creative, and confident in her own skin. The SE woman believes fashion=fun and revels in adorning herself every day. She is free at heart; a no-holds-bar adventurer. She can be sweet and playful, but at the same time is just as rough and tumble as the boys.
We curate Sedona East for this woman: the one who knows what she wants in life and looks and feels beautiful while she goes out and gets it.